ATOLL VODKA

Brand Identity / Roadmap

Led the full brand development for Atoll Vodka, a citrus-infused craft vodka. Defined brand purpose, values, and voice around the "Let's Unplug" ethos, along with the target persona (the "Modern Voyager"). Refined the existing logo and directed the visual identity system, color palette, typography, and photography direction, translating it into the "Unplug from the Ordinary" campaign, spanning social content, cocktail branding, experiential activations (including a Brightline train takeover), retail displays, and truck wraps.

CREDITS

Agency: Ironside Press
Art Director: Nicole Soto